Marketing and promotion: Cirque Du Burlesque

In our marketing classes we where asked to research logos, packaging and swing tags to help us create our own for the collection. 

I was amazed a the many variations I found especially in the swing rage field. There where hundreds of bright and innovative tags and above are but a few. 

So after rough sketches here are my swing tags complete with annotation. I have taken inspo from my reaserch and tailored it to suite my collection. 

Packaging seemed even easiest as my collection is couture I had to stay simple and refined like Louis Vuitton or Chanel. But I couldn't resist the odd ball sphere. 

Logos I found much harder as they could be any thing they don't really have to represent the brand. I tryed again to keep bit simple like the double g's of Gucci or the iconic inter locking LV. 

And these are my final ideas. Inter locking J's like Gucci. Simple yet effective. I chose blue and red. Even though red does not appear in my collection I felt against the blue it looks strong and bold. My board includes a garment box and bag aswell as a accessory box. Three shapes of swing tags and of course the logo. 

Above are additional rough sketches/illustrations that I have used for visuals in my marketing report that covers  potential advertising, marketing and a s.w.o.t analysis.  

Lazy Hazy Days. Part two figures and design development

For lazy hazy days I was asked to draw figures to aid me in the design fase. I was taken by the allure of burlesque and went a little crazy with with feathers. 

In this illustration I have drawn one of the figures preforming in a Martin bowl, she also has a feather fan and mask. 

Here I have placed one of my figures on a elephant after all no great show would be complete with out a the glamour of the circus. Also I added marabou feathers as part of her costume

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After consulting with my tutor I decided my figures looked short on conparison to other fashion illustrations. So I redesigned them with longer more glamorous legs. 

 

I have tried to keep them curvy whilst elongating them.  

Each design has a completely different face, hair shoes and accessories. 

So now to the colors a palette of blues and blacks was taken from the Louis Vuitton SS14 shown and reinterpreted. My designs do follow their theme of showgirls and fair grounds but in a loosely related burlesque kind of way. 

Fishnets and feathers what a fine combination! 

 

Even though hues of purple where not present in the Vuitton show I felt the collection needed a zing of another colour and purple is not so far removed from blue. Right?    

Soon the third and final part of lazy hazy days will arrive with finished desing boards and more pretty pictures.... Stay tuned. 

Art Nouveau.

Over the past couple of weeks in our fashion history classes we have looked into the Edwardian era and inparticular the Art Neuvou movement. Their style of illustration and art of the time really inspired me. I love how the Neauvou imagery shows women in a natural earthly way. Curves and movement are emphasised. 

The image above shows movement even though still, it has a earthy natural feel. It's beautiful, it inspired me to create my interpretation of it. 

I have tried to capture the flowing lines of the original image that I liked so much. I only wish my figure was fuller, but it makes them look more glamarous to be thinner apparently. 

I have incorporated stylised flowers and corners to make it look more like the original. I have tried my best to recreate the paleness of the skin and the firery hair. 

This page I have gone into more detail with the accessories for my illustration. I have recreated the crescent shape in the original image for a belt buckle. Also I have tried to show the flowing lines of flower stems for the straps of my sandals. Also I have included a back view of the garment. 

I was asked to include a pattern in my illustrtion. I thought I would show a correlation with the original Image, so I used the crescent again but only in a subtle way on the garment.