In our marketing classes we where asked to research logos, packaging and swing tags to help us create our own for the collection.
I was amazed a the many variations I found especially in the swing rage field. There where hundreds of bright and innovative tags and above are but a few.
So after rough sketches here are my swing tags complete with annotation. I have taken inspo from my reaserch and tailored it to suite my collection.
Packaging seemed even easiest as my collection is couture I had to stay simple and refined like Louis Vuitton or Chanel. But I couldn't resist the odd ball sphere.
Logos I found much harder as they could be any thing they don't really have to represent the brand. I tryed again to keep bit simple like the double g's of Gucci or the iconic inter locking LV.
And these are my final ideas. Inter locking J's like Gucci. Simple yet effective. I chose blue and red. Even though red does not appear in my collection I felt against the blue it looks strong and bold. My board includes a garment box and bag aswell as a accessory box. Three shapes of swing tags and of course the logo.
Above are additional rough sketches/illustrations that I have used for visuals in my marketing report that covers potential advertising, marketing and a s.w.o.t analysis.
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