Thursday, 13 February 2014

Lazy hazy days: part three, Cirque Du Burlesque.

Above is my final design board complete with front and back view aswell as the matching spec drawings. The head and tail pieces are classed as accessories and don't need to be included in the specs. Growing lace and shooting stars finish my board. 
  
Keeping the theme alive with smoked feathers Swarovski crystals and three piece corsets.  

Here are the girls from left to right, look one is big top inspired and has power net and silk panels. Look two is for the trapeze or stage swing as it would flow delicately during the performance and last but not least look three delicate Devore silks remove to reveal a corset and panties encrusted with sapphires. 
 
Look one takes the ring by storm, inspired by the ringmaster a petticoat removes to show a intricate three piece corset. Look two ostrich feathers and  Swarovskis dominate the powernet. Look three reveling powernet covers all and with ruffled raw silk it's hard to resist.

The final design board. I felt as though it should wrap up the the collection. So I added my logo and more growing lace for a dainty effect. Look one agin a removable petticoat sows of a beautiful corset. Look two inspired by the costumes of old with intricate fish scales and racey tights. Almost Wonder Woman Style with the cape attached.  

Keep checking in to see what overall grade I achieve. Fingers crossed guys xoxo  



Tuesday, 11 February 2014

Marketing and promotion: Cirque Du Burlesque

In our marketing classes we where asked to research logos, packaging and swing tags to help us create our own for the collection. 

I was amazed a the many variations I found especially in the swing rage field. There where hundreds of bright and innovative tags and above are but a few. 

So after rough sketches here are my swing tags complete with annotation. I have taken inspo from my reaserch and tailored it to suite my collection. 

Packaging seemed even easiest as my collection is couture I had to stay simple and refined like Louis Vuitton or Chanel. But I couldn't resist the odd ball sphere. 

Logos I found much harder as they could be any thing they don't really have to represent the brand. I tryed again to keep bit simple like the double g's of Gucci or the iconic inter locking LV. 

And these are my final ideas. Inter locking J's like Gucci. Simple yet effective. I chose blue and red. Even though red does not appear in my collection I felt against the blue it looks strong and bold. My board includes a garment box and bag aswell as a accessory box. Three shapes of swing tags and of course the logo. 

Above are additional rough sketches/illustrations that I have used for visuals in my marketing report that covers  potential advertising, marketing and a s.w.o.t analysis.