I first noticed fur was going to be big agin in April when I saw Anna Wintour and Marc Jacobs arrive at a a/w 13 fashion show wearing the same prada mink floral coat,
It's fair to say they both rocked the look in their own way, right?
There's no real mystery as to why fur is a recurring trend. Fur (even though it's murder) is a great choice of material to transform even the most simple of trenches into a fabulously luxurious coat with just the addition of fur sleeves.
Burberry the masters of fur alchemy.
Fur is something usually reserved for the rich and famous as that's why it's so revered and every time it is back in fashion It appears at the very top, Prada, Dior, Fendi and Louis Vuitton are some of the great houses who utilise the versatile pelts. It starts with the couture, the trend setters who decide weather we will be draped in knitted, lasered, chevron or stranded fur and slowly trickles down, dressing the catwalks and the celebrity's.
After the dreams of Hermes furs never come true, cheaper vintage and faux alternatives become the next best thing for the masses. Some may argue they wear faux fore ethical resons but i thinks because they want the Hermes and nothing else. The major pro point to fur is how luxurious it is how it can completely change a collection form dull to desired, that's why it has always been a staple for the great houses
Here's a mood board I have created showing the trickle down theory. Starting top left is the couture shows and designer uses, then it is seen worn by the celebrity's. Slowly then it filters it's way through home sector and magazines and finally it hits us and is usaully faux.
Fur is more than a coat it is texture, it is a craft taking years to master and above all fur is fashion.
